
Episode
6
Stand Out or Blend In: Emily Hughes on Building a Freelance Design Brand That Attracts Clients
Emily Hughes
Show notes
Your portfolio isn't your brand — your reputation is. Emily Hughes walks through how she niched down to win better clients, why most freelancer websites repel the wrong work, and the 5-step personal brand audit she runs every year to stay relevant and visible.

The guest
Emily Hughes
User Experience (UX) Designer
Emily is a UX designer known for crafting seamless and user-friendly digital experiences. She has worked with startups and established brands, helping them optimize their websites for enhanced user engagement. Emily's insights into UX design are invaluable for freelancers.